No matter the industry or sector of an economy, every business manager or leader (especially those who have grown or are growing into senior management positions) requires a good knowledge of basic accounting, finance, and financial analysis in order to succeed in the critical role of strategically managing and growing the firm’s business.

This programme is designed to sharpen and strengthen the accounting and finance skills of participants necessary for promoting strategic financial decisions for business success; interpreting financial statements for investment and management decisions; presenting sound business reports and performance analysis; making intelligent credit decisions; enhancing better management of relationships with creditors, borrowers, suppliers, distributors, shareholders, etc.; as well as achieving overall career and business growth and success.

To enable every participant (no matter his/her background) gain value from this course, a proper foundation would be laid in basic accounting and finance concepts as well as in the understanding of every item in a company’s financial statement/ annual reports (statement of financial position, statement of comprehensive income, and the statement of cash flow, etc). The various financial ratios required for making strategic investment, credit and management decisions on any company would be analyzed in a clear and simplified manner.


Key Expected Outcomes:

At the end of this programme, participants should be able to:

  1. Gain a working understanding of basic accounting concepts in business.
  2. Understand and apply key concepts in finance.
  3. Properly assimilate all information in any company’s annual report.
  4. Analyze corporate financial statements using relevant ratios.
  5. Take business and investment decisions by applying the concepts of capital budgeting decisions.


Course Content

General Concepts and Principles in Business

Introduction to Basic Accounting

The Nature Of Finance And Finance Functions

Key Concepts In Finance

Sources Of Finance (Debt Versus Equity)

Understanding A Firm’s Asset Conversion Cycle (ACC)  Overview Of Corporate Financial Statements

Understanding The Balance Sheet And Income Statements

Common-Size Financial Statements

Understanding Cashflow Statements

Financial Ratios Analysis

Cash Budgeting & Projections

Some Issues and Concepts in Corporate Finance – Debt Restructuring;

Capital Restructuring; Mergers & Acquisitions; Venture Capital And Private Equity; Wealth Management; Project Finance And Public Private



For Whom

  • Executives with Non-Finance Background
  • Managers and Group Heads
  • Project Managers & Team Leads
  • Sales Managers
  • HR Managers
  • Entrepreneurs


    Course duration:          3 days